Le Vian® has traditionally been recognized for finding and selecting rare, high-quality, natural gems and diamonds for its collectors. Le Vian® obtained a registered trademark of Chocolate Diamonds®, so consumers would be assured that these branded diamonds are of the highest quality, meeting specific standards of what it takes to be a Chocolate Diamond®. In 2009, the U.S. Patent and Trademark Office agreed and awarded the Chocolate Diamonds® trademark to Le Vian®. Today, Chocolate Diamonds® is a recognized brand, and Le Vian® holds the registered trademark in countries around the world, spanning the Americas, the European Union, China, and the Middle East.
A natural-colored diamond is a unique diamond. Here’s why. The color results from a combination of three different elements — hue, tone, and saturation — and there are millions of combinations of these elements that create each diamond’s look. So when you get a one-carat Chocolate Diamond®, all the many possible variations make each diamond unique. This is of course true of all natural-color diamonds, and it’s the reason they are so valued. People are looking for something different, something no other collector can get no matter how much they’re willing to pay.
Today, women find themselves in a world of mass production, where there are thousands of the same dress and other apparel sold across the country. Trying to stand out from the crowd and achieve a sense of individuality becomes a challenge when you’re fighting the tide of mass consumerism. That’s why Chocolate Diamonds® — and Le Vian’s original designs — appeal to women who want to have something as unique as they are.