The Oscars, Social Media And Chocolate Diamonds®:
Three Crucial Lessons
What, you might ask, do Chocolate Diamonds® have to do with the Oscars, technology, online marketing and social media? Well, the jewelry company behind this trademarked brand, Le Vian, has had enormous success with its online presence, so it’s helpful for us to see how this traditional company does it — and what you can learn from their approach.
Besides, red carpet season is already in full swing — the Golden Globes, the Oscars, the Grammys, the Emmys, the list goes on – and we’ve learned Le Vian jewelry can be spotted on many celebrities at these events, but more on that later.
Who is wearing Chocolate diamonds® on the Red Carpet?
Janelle Monae was stylishly attired for her attendance at the 2016 Gordon Parks Foundation awards dinner at Cipriani 42nd Street in New York City on May 24th. The American psychedelic soul and R&B singer, songwriter, composer, and record producer wore a Winter 2016 Barbara Bui cape dress with fringe detailing, a Naeem Khan Art Deco evening clutch, Brian Atwood fringe shoes and dazzling diamond jewelry including Blackberry Diamonds® earrings and three rings featuring sweet combinations of Vanilla Diamonds®, Chocolate Diamonds® and Blackberry Diamonds® from Le Vian®.
On the pink carpet, Rihanna chose a vintage Thierry Mugler dress with sweet Manolo Blahnik lace mules and a Le Vian Caramel Quartz™ ring.
While accepting the award for Billboard Chart Achievement, Rihanna dazzled in a green and gold Dries Van Noten animal-print slip dress with four Le Vian Couture® Neon Blue Paraiba Tourmaline™ bracelets adorning her wrist.
Meghan Trainor shimmered in a kaleidoscopic Michael Costello Sequin Midi Dress with black and gold Alaia shoes and a stunning selection of Le Vian® designs including Chocolate Diamonds® star earrings and ring, a Houndstooth™ ring and two Blackberry Diamonds® and Vanilla Diamonds® rings.